eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Gail Applin, Manager Website Experience at La-Z-Boy Residential
La-Z-Boy Residential Logo

Gail Applin

Manager Website Experience
La-Z-Boy Residential

Check out the incredible speaker line-up to see who will be joining Gail.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019

4:30 PM eTail Tonight: War Room Stories Of Re-Platforming

Before you make the move to replatform, learn the “war room stories” of these executives as to what are the features and functions you need to have to succeed: 
• How to keep up with new platform releases and updates to ensure there are no holes
• Planning the re-platforming move in a tactical way
o Collaborating with Search teams to prepare for a new URL structure
• Ensuring support and troubleshooting for sales flows are not underestimated at re-launch
• Managing C-suite expectations as there may not be an instant boost

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