Giana Marinelli | eTail Boston

Giana Marinelli

Sr. Paid Media Manager Spirit Halloween

Pre-Summit Day, Monday, August 11: Search & Performance Marketing Summit

1:20 PM SEARCH: Case Study: A Symbiotic Relationship: Melding Brand Marketing and Performance Marketing

The integration of brand marketing and performance marketing has become essential for driving sustainable growth. By combining the emotional resonance of brand storytelling with the precision of data-driven performance campaigns, businesses can create a symbiotic relationship that amplifies their reach and impact. This case study explores how melding these strategies fosters deeper customer connections while maximizing ROI.

  • Brand marketing builds long-term trust and loyalty, while performance marketing delivers measurable results and immediate conversions.
  • A unified approach ensures consistent messaging across channels, enhancing brand identity and campaign effectiveness.
  • Leveraging data insights from performance marketing can refine brand strategies to better resonate with target audiences.
  • Successful integration requires collaboration between creative teams and data analysts to align goals and optimize execution.

Check out the incredible speaker line-up to see who will be joining Giana.

Download The Latest Agenda