Heather Bennett | eTail Boston

eTail Boston 2025

August 11 - 14, 2025

Sheraton Boston, MA

Heather Bennett

EVP, Marketing & eCommerce Michaels, Inc.

Heather is responsible for developing innovative strategies to connect with our customers, implementing strategic growth opportunities for Michaels and growing the Michaels B2B business. Heather joined Michaels from Bugaboo, where she served as President. Prior to this, she served as the Principal at HB Consulting, the SVP of Business Planning at Hudson’s Bay Company and VP of Strategy at Toys“R”Us. She holds a Master of Business Administration in Finance from University of Utah. She also holds a Bachelor of Science in Finance and Bachelor of Science in Business Management from Utah State University.

Check out the incredible speaker line-up to see who will be joining Heather.

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