Heather Bennett

President & Chief Customer Officer Michaels Companies

Wednesday, August 12

Balancing discount strategies to drive holiday sales without eroding brand value
Tailoring promotions to nurture customer loyalty and encourage repeat purchases
Timing offers strategically to maximize impact during peak holiday shopping windows
Integrating personalized messaging and exclusive experiences to elevate brand perception amid heavy promotions

Check out the incredible speaker line-up to see who will be joining Heather.