Heather Deschenes

Vice President, North America Marketing VistaPrint

Heather Deschenes is the Vice President of North America Marketing for VistaPrint, the print and design partner to millions of small businesses, where she plays an integral role in defining the marketing plans and programs that drive relevancy, engagement and growth. She oversees functions including CRM, paid media, GTM, product marketing, site merchandising and channel marketing. Heather joined VistaPrint in 2012 and has helped modernize the marketing organization, balancing brand and performance to better enhance all customer touchpoints and drive ongoing impact and action. Prior to joining Vista, Heather spent 12 years at Staples, where she held a variety of marketing positions focused on customer acquisition marketing and digital marketing.