Heather Deschenes

Vice President, North America Marketing VistaPrint

Heather Deschenes is the Vice President of North America Marketing for VistaPrint, the print and design partner to millions of small businesses, where she plays an integral role in defining the marketing plans and programs that drive relevancy, engagement and growth. She oversees functions including CRM, paid media, GTM, product marketing, site merchandising and channel marketing. Heather joined VistaPrint in 2012 and has helped modernize the marketing organization, balancing brand and performance to better enhance all customer touchpoints and drive ongoing impact and action. Prior to joining Vista, Heather spent 12 years at Staples, where she held a variety of marketing positions focused on customer acquisition marketing and digital marketing.

Tuesday, August 11

3:20 PM Track B: Panel: Unlocking the Power of Community: Strategies for Building, Managing, and Driving Value with Brand Advocates

Strong brands thrive when their most passionate customers, employees, and partners become advocates who amplify the brand’s message. This panel will explore practical strategies for identifying, engaging, and empowering brand advocates to drive loyalty, referrals, and measurable business impact. Hear ideas for:

Identifying passionate customers, employees, and partners whose values align closely with your brand to organically build authentic advocacy
Cultivating strong relationships through personalized engagement, two-way conversations, and acknowledging advocate contributions regularly
Empowering brand advocates with exclusive access, shareable content, and incentive programs to motivate referrals and social sharing
Measuring advocacy program success using metrics like referral rates, social mentions, and Net Promoter Scores to continuously refine strategies

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda