Email remains one of the most powerful tools in a marketer's arsenal, but standing out in crowded inboxes requires creativity, precision, and adaptability. With trends like advanced personalization, interactive content, and AI-driven automation shaping the future of email marketing, crafting campaigns that engage and convert is more challenging—and rewarding—than ever. This panel will dive into fresh tips and tricks to ensure your emails don’t go unopened, equipping you with actionable strategies to captivate audiences and drive results in 2025. Expect to hear about: 

• Utilizing segmentation and dynamic content to craft tailored emails that speak directly to individual preferences
• Ensuring your emails are visually striking and align with your brand identity
• Adding interactive elements like AMP to simplify the shopping experience and differentiate your emails
• Tracking important metrics like click-through rates and unsubscribes, and consistently A/B test for optimal results
• Streamlining automated email flows to maintain high engagement while reducing manual effort