AI is no longer a bolt-on feature—retailers must fully integrate it across martech stacks to unlock measurable impact on acquisition, retention, and revenue, while proving true incrementality amid noisy data. From attribution models to A/B testing at scale, success hinges on clear KPIs, clean data pipelines, and cross-team alignment that turns AI hype into hard results. In this Ask the Experts Town Hall Panel, industry pros tackle your toughest integration challenges through live Q&A, sharing frameworks to quantify ROI and build AI systems that genuinely move the needle.