eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Isaac Hyman, Director, CRM + Retention at Adorama
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Isaac Hyman

Director, CRM + Retention

Check out the incredible speaker line-up to see who will be joining Isaac.

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Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

11:05 AM Growing Revenue By Humanizing Your Email + Retention Marketing

Retention efforts usually fail to take into account that there is a person behind the email address, relying solely on data to power the “when, who, and where to market”. It takes human intelligence, relatability and empathy to pitch, convince, delight and sell more product because, at the end of the day, there is a person behind the email with a need to fill. Having spent time in B2B sales + digital marketing, Isaac teaches you how to combine human + digital philosophies into Adorama’s marketing efforts and how he grew their email revenue 400% in three years.

This discussion will address:

• How to personalize, empathize and connect with your customer in a digital world
• Understanding and leveraging the “the power of why” in your marketing
• Focusing on the KPI’s that truly matter to your email + retention efforts
• How to orchestrate artificial intelligence with human intelligence

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