Jaclyn Fu

CEO Pepper

Jaclyn Fu is the Co-founder & Co-CEO of Pepper, an intimate apparel brand for unapologetically small-chested women. Pepper was inspired by Jaclyn’s own experience of feeling ‘not enough’ as a small-chested woman which led her on a mission to rally the IBTC to embrace the ‘flat’ in flattering. Pepper was born as a 470% Kickstarter campaign in 2017, and since then has become one of the internet’s most viral DTC e-commerce brands — without traditional VC funding. Jaclyn is a Forbes 30 Under 30 honoree, and has also been featured in Inc Magazine, Cosmopolitan, Glamour, New York Times and more. Jaclyn is also a level 2 sommelier.

Tuesday, August 12

12:45 PM Keynote Panel Discussion: Defining What Success Looks Like for the Modern Marketer

Modern marketers must navigate a complex array of data points, from conversion rates and customer lifetime value to brand sentiment and campaign ROI, to gauge the effectiveness of their strategies. This keynote panel will explore how marketers can set meaningful goals, measure performance, and adapt to changing market conditions, ensuring that their efforts align with broader business objectives and drive sustainable growth in a competitive digital environment. Our panelists will discuss: 

  • Embracing data-driven strategies to deliver personalized, measurable results across channels
  • Fostering deep customer relationships through authentic engagement and tailored experiences
  • Staying agile by adapting to new technologies and emerging trends to stay ahead of the competition
  • Balancing creativity with analytics, using both to drive innovation and achieve long-term growth

Check out the incredible speaker line-up to see who will be joining Jaclyn.

Download The Latest Agenda