Jacob Zuppke

President, CEO, Board Member Whisker

Jacob Zuppke is the Chief Executive Officer, President, and Board Member of Whisker, a leading innovator in connected pet care and accessories. The Whisker portfolio includes Litter-Robot, Feeder-Robot, and Litterbox.com, with over 1 million robots sold. Starting as employee #25, and with 8 years under his belt at Whisker, Zuppke has held multiple operational and marketing leadership roles, driving omnichannel development and strategic growth.

As CEO, Zuppke oversees the company’s business strategy and vision to create ethically built, contemporary, and solution-oriented pet products that are enjoyable, insightful, and intuitive to use for both pets and humans alike. Before joining Whisker, Zuppke co-founded Traffic Digital Agency, a 2x Inc. 5000 company, which was acquired by Chamberlain Marketing Group in 2018.

Zuppke attended the University of Michigan, Dearborn, and majored in Digital Marketing and Marketing Management.