Jamie Bolton is Chief Strategy Officer at Fospha, the daily measurement system that leading ecommerce brands run on daily. With 10 years of experience in marketing measurement, Jamie shapes Fospha's growth strategy, working closely with the company's measurement science and platform partnerships teams to help brands align around one signal across marketing and sales. His focus is on turning Fospha's full-funnel view, spanning MMM, attribution, incrementality, forecasting, and brand impact, into the confidence brands need to scale spend, act faster, and make the daily decisions that drive growth.