eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Jamie Mills, CEO - Americas at Route Mobile
Route Mobile Logo

Jamie Mills


CEO - Americas
Route Mobile

Check out the incredible speaker line-up to see who will be joining Jamie.

Download The Latest Agenda

Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019

Wednesday, August 21st, 2019


4:20 PM The Mobile Journey- Reaching The New Breed Of Consumer

Route Mobile has helped OTT’s, Enterprise’s, SMB’s and MNO’s solve many common business challenges when it comes to their “Mobile Strategy”.  If you sit up at night asking yourself the following (or more): How do I retain and attract new Customers?  How do I reach the next generation of purely mobile users who don’t use email, are social media savvy and all based on an instant experience? Do I buy or develop myself?  There are so many technologies you might not even know where to start!  If you are responsible for driving ARPU, Churn Reduction, New Logo’s, Customer Delight, Revenue for your Organization, we can help!  During our presentation we will guide you on how to navigate these challenges and win on and off the field.  We like to solve business problems for customers by supplying high-value, low barriers to entry in order to get their Digital Experience running quickly.  

The discussion will address:
  • Being Personal, Timely and Relevant
  • Next Generation Users (Millennials, Gen XYZ, and before)
  • “Day in the life of a mobile journey”- Location, Loyalty, Email, API’s, Gamification and Voice Skills
  • Going Global “How to Route it Right”

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