Jane Doyle
Director, Owned Channel Strategy McDonald's
Jane Doyle is Director of Owned Channel Strategy at McDonald's, where she leads the team connecting customers to the brand across every digital and physical touchpoint. With over a decade in the McDonald's system spanning national marketing, field marketing, and agency-side experience, she brings an end-to-end view of the customer journey. Jane's work centers on a simple belief: every purchase is an opportunity to use data to make the next interaction more personal and more rewarding.
Tuesday, August 11
3:20 PM Track A: Panel: Community-Centric Retail: Uniting Physical Stores and Digital Touchpoints for Lasting Omnichannel Success
As retail continues to evolve, the most successful brands are those that turn both physical and digital touchpoints into meaningful community experiences. This panel will explore how retailers can unite stores, digital programs, and local partnerships to create engaged, loyal customer communities that thrive across channels.
- Centering the brick-and-mortar store to serve as a vibrant community hub for events, service oriented retail, and high touch moments
- Exploring ways to integrate digital membership programs, data insights, and seamless in-store experiences so every community member feels recognized and rewarded
- Bringing online and offline community voices together, empowering feedback, co-creation, and advocacy to continually strengthen brand loyalty
- Partnering with local organizations and leveraging digital channels to amplify community outreach and drive holistic loyalty growth
Check out the incredible speaker line-up to see who will be joining Jane.
Download The Latest Agenda