Jared is Executive Vice President, Marketing at Resident, a house of DTC mattress brands including Nectar Sleep, DreamCloud Sleep, Awara Sleep and Siena Sleep. He manages spend across digital and non-digital channels as well as the creative optimization and CRM teams. Since it's purchase of Resident, Jared also built and leads an internal agency responsible for Ashley Furniture's media spend, both nationally and regionally. Combined between the two companies, that is well north of $500 million in annual spend. Jared is a seasoned DTC performance marketer with over 25 years' experience in traditional e-commerce and subscription based businesses working with brands such as PetPlus, Keranique and Christie Brinkley Skincare in the past. Prior to joining Resident, Jared spent 2 years running marketing operations and optimizations at LiveIntent, an Ad Tech company, working with brands like Bombas, Wayfair, Allbirds, Rothy’s and many more. Jared holds a Bachelor of Science in Consumer Economics from Cornell University.
Wednesday, August 13
11:00 AM Keynote Panel Discussion: The Traditional Marketing Funnel is Dead, Long Live the Funnel! Following New Non-Linear Customer Journey
The traditional marketing funnel, with its linear progression from awareness to purchase, no longer reflects the realities of today’s complex consumer behavior. Modern customer journeys are dynamic and non-linear, with individuals jumping between stages, influenced by multiple touchpoints across channels. This keynote panel will explore how marketers can adapt to this evolving landscape by embracing new models, such as the customer journey map or flywheel, to better engage audiences, foster loyalty, and drive sustainable growth in an increasingly fragmented digital world. Expect to hear about how marketers are:
- Embracing a holistic view of the customer journey that recognizes multiple touchpoints and interactions beyond traditional linear funnels
- Leveraging data analytics to understand customer behavior and preferences, allowing for personalized marketing strategies at every stage of the journey
- Implementing agile marketing tactics that adapt to real-time feedback and changing customer needs, fostering deeper engagement and loyalty
- Utilizing integrated marketing channels to create cohesive experiences, ensuring consistent messaging and branding across all platforms
Check out the incredible speaker line-up to see who will be joining Jared.
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