Jared Brody

Executive Vice President Marketing Resident

Jared is Executive Vice President, Marketing at Resident, a house of DTC mattress brands including Nectar Sleep, DreamCloud Sleep, Awara Sleep and Siena Sleep. He manages spend across digital and non-digital channels as well as the creative optimization and CRM teams. Since it's purchase of Resident, Jared also built and leads an internal agency responsible for Ashley Furniture's media spend, both nationally and regionally. Combined between the two companies, that is well north of $500 million in annual spend. Jared is a seasoned DTC performance marketer with over 25 years' experience in traditional e-commerce and subscription based businesses working with brands such as PetPlus, Keranique and Christie Brinkley Skincare in the past. Prior to joining Resident, Jared spent 2 years running marketing operations and optimizations at LiveIntent, an Ad Tech company, working with brands like Bombas, Wayfair, Allbirds, Rothy’s and many more. Jared holds a Bachelor of Science in Consumer Economics from Cornell University.