The traditional marketing funnel, with its linear progression from awareness to purchase, no longer reflects the realities of today’s complex consumer behavior. Modern customer journeys are dynamic and non-linear, with individuals jumping between stages, influenced by multiple touchpoints across channels. This keynote panel will explore how marketers can adapt to this evolving landscape by embracing new models, such as the customer journey map or flywheel, to better engage audiences, foster loyalty, and drive sustainable growth in an increasingly fragmented digital world. Expect to hear about how marketers are:

• Embracing a holistic view of the customer journey that recognizes multiple touchpoints and interactions beyond traditional linear funnels
• Leveraging data analytics to understand customer behavior and preferences, allowing for personalized marketing strategies at every stage of the journey
• Implementing agile marketing tactics that adapt to real-time feedback and changing customer needs, fostering deeper engagement and loyalty
• Utilizing integrated marketing channels to create cohesive experiences, ensuring consistent messaging and branding across all platforms