Jason Shapiro

GM, eCommerce Michaels Companies

Jason is a retail & e-commerce leader. After graduating from MIT Sloan with his MBA, Jason has spent the last decade working his way up through Consulting and retail organizations, including several years leading categories at Wayfair, and he is currently GM of e-Commerce for Michaels. Jason also loves to teach, having been on the faculty at Columbia, UPenn, Boston University, and now Hult International School of Business. He also channels his efforts into the community, serving as a board member for Kids in Tech, a non-profit in Boston that makes it possible for children to acquire skills and confidence in technology.

Thursday, August 14

9:05 AM Keynote Panel: Creating Surprise and Delight Moments for Lasting Customer Loyalty

Creating lasting customer loyalty requires more than just transactional interactions—it demands memorable experiences that surprise and delight. By crafting personalized moments of joy and appreciation, businesses can foster deep emotional connections with their customers, driving loyalty, retention, and ultimately, long-term growth. This keynote panel will explore the art of surprise and delight, discussing strategies for leveraging data-driven insights, innovative technologies, and creative marketing tactics to deliver unexpected rewards and experiences that leave a lasting impression on customers and set brands apart. Expect to hear about: 

  • Using customer data to tailor shopping experiences, offering personalized recommendations and surprises that resonate with individual preferences
  • Implementing surprise incentives, such as unannounced discounts or loyalty rewards, to enhance customer satisfaction and encourage repeat purchases
  • Designing creative and memorable packaging that adds an element of surprise upon delivery, making the unboxing experience enjoyable and shareable
  • Training customer service teams to go above and beyond in interactions, providing unexpected solutions or gestures that leave a lasting positive impression

Check out the incredible speaker line-up to see who will be joining Jason.

Download The Latest Agenda