Jay Hunter is an accomplished growth and marketing leader with deep expertise in scaling revenue, building high-performing teams, and driving strategic brand expansion. As Chief Revenue Officer at MaryRuth Organics, Jay oversees all marketing functions — from acquisition and retention to creative strategy and eCommerce — guiding the company’s growth across both owned and third-party channels. With a sharp focus on data-driven decision-making and customer-first marketing, Jay has played a pivotal role in accelerating MaryRuth Organics’ digital presence while expanding market share across D2C, Amazon, retail, and emerging platforms like TikTok Shop. His leadership balances long-term brand building with performance marketing discipline, ensuring sustainable growth and strong customer loyalty. Jay is passionate about nurturing cross-functional collaboration, fostering innovation, and refining go-to-market strategies that drive results. Throughout his career, he has consistently developed frameworks to align creative storytelling with revenue goals, helping brands scale efficiently while deepening their connection to customers.
Tiktok Shop has completely changed the social commerce game. It is the perfect place to be in touch with you consumers from discovery to point of sale and has wide ranging opportunities for retailers. Join Cat and Hay from Mary Ruth’s as they walk us through how they’ve set up their TikTok shop.
Check out the incredible speaker line-up to see who will be joining Jay.
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