Jay Hunter

Chief Revenue Officer MaryRuth's

Jay Hunter is an accomplished growth and marketing leader with deep expertise in scaling revenue, building high-performing teams, and driving strategic brand expansion. As Chief Revenue Officer at MaryRuth Organics, Jay oversees all marketing functions — from acquisition and retention to creative strategy and eCommerce — guiding the company’s growth across both owned and third-party channels. With a sharp focus on data-driven decision-making and customer-first marketing, Jay has played a pivotal role in accelerating MaryRuth Organics’ digital presence while expanding market share across D2C, Amazon, retail, and emerging platforms like TikTok Shop. His leadership balances long-term brand building with performance marketing discipline, ensuring sustainable growth and strong customer loyalty. Jay is passionate about nurturing cross-functional collaboration, fostering innovation, and refining go-to-market strategies that drive results. Throughout his career, he has consistently developed frameworks to align creative storytelling with revenue goals, helping brands scale efficiently while deepening their connection to customers.

Tuesday, August 12

5:05 PM Track D: Fireside Chat: The TikTok Shop Playbook: Strategies for Success in the Next Wave of Social Commerce

Tiktok Shop has completely changed the social commerce game. It is the perfect place to be in touch with you consumers from discovery to point of sale and has wide ranging opportunities for retailers. Join Cat and Hay from Mary Ruth’s as they walk us through how they’ve set up their TikTok shop.

  • Optimizing product listings with clear titles, detailed descriptions, and high-quality visuals
  • Creating authentic, trend-driven videos to showcase products and drive engagement
  • Partnering  with influencers to expand reach and build trust with audiences
  • Using TikTok tools like live shopping and shoppable ads to boost conversions

Check out the incredible speaker line-up to see who will be joining Jay.

Download The Latest Agenda