eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Jeff Carvalho, Managing Director at Highsnobiety
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Jeff Carvalho

Managing Director

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Transform CONTENT Summit - Monday, August 19th, 2019

Monday, August 19th, 2019

9:20 AM Keynote: Storytelling In Ecommerce: How Niche Is The New Mass

Today, audiences are much savvier and culture is much sharper, so publishers and media brands also need to adapt. Brands now must seek out vulnerability, not to isolate consumers, but to engage audiences -- creating focused communities and sharing insightful, relevant content, allowing passionate people to connect with one another.  As a digitally native company, Highsnobiety is always looking for organic ways to connect with its audience to better serve them. Discover from Jeff and Adam:
•How traditional shopping business models have adapted to keep up with audience demand
•How media companies have created new opportunities to redefine the idea of storytelling and retail, with a new and highly engaged audience.
•How niche audiences have become mass consumers, and what the future of commerce is

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