eTail East 2019

August 19 - 22, 2019

The Sheraton, Boston


Jeffery Fowler

President, North America

Day 3: Retail Disruption And The Future Of eCommerce

Thursday, August 22nd, 2019

11:05 AM Keynote: Collaborative Commerce & The Fashion Community

Back in 2011, Time Inc. predicted that “Collaborative Consumption” – better known as “The Sharing Economy” – would be one of the “10 Ideas That Will Change the World”. Companies like Napster and Zipcar proved the model in the early days and paved the way for tech giants like Spotify, Uber and Airbnb, just to name a few. What these companies have in common is a business model that efficiently matches supply and demand without ever having the need to own physical inventory of the products they are selling.

Farfetch has brought a similar marketplace model to the global luxury fashion industry, uniting a rich community of brands (creators), boutiques (curators) and buyers (consumers) to rapidly scale in our first decade as a business. This case study will highlight the benefits of the “collaborative commerce” business model as applied to the fashion industry.

Check out the incredible speaker line-up to see who will be joining Jeffrey.

Download The Latest Agenda