Jen Partin

Engaging audiences at every step of their journey is critical to continued loyalty. Hear how Cotopaxi, Kendra Scott and others are rolling out unique and creative content from the awareness stage to conversion and everything in between. 

Discuss ideas for: 

• Exploring the distinct stages of the marketing funnel, from awareness to conversion, and gain insights into tailoring content strategies that resonates with audiences at each stage 
• Examining the role of persuasive calls-to-action, interactive elements, and user experience to drive conversions  
• Reviewing KPIs and analytics tools to measure the effectiveness of content at each funnel stage