Jennifer Brush, VP of Product Innovation & Brand at Yerba Madre, is leading Yerba Madre’s largest innovation expansion yet, with one of her latest launches named a Natural Products Expo West 2025 finalist. A CPG innovation leader with 20 years of experience, Jennifer has built and scaled category-defining products at Goodles, Who Gives a Crap, Bachan's, and more, blending science, creativity, and consumer insights to drive industry-shaping innovation. She is known for developing products that not only deliver breakthrough experiences but also challenge industry norms and align with larger mission-driven goals. Based in the San Francisco Bay Area, Jen works closely with Yerba Madre CEO Ben Mand to drive strategy that fuels both brand growth and regenerative impact, ensuring innovation is deeply connected to the company’s purpose.
Check out the incredible speaker line-up to see who will be joining Jennifer.
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