Jennifer Palerino

Head of Marketing, Digital Kroger/Vitacost.com

Jennifer Palerino is Head of Marketing, Digital at leading online health retailer Vitacost.com, a subsidiary of The Kroger Co. She oversees all digital marketing activities for Vitacost.com, including email, mobile (push and SMS), paid search, display ads, social, video, affiliate and international marketing.

In her time leading Vitacost.com’s digital marketing strategy, Jennifer and her team grew the email channel by 25% a month, year over year, contributing more than $25M in additional revenue through dynamic, personalized data strategies leveraging Selligent Marketing Cloud. Using detailed strategic programs like journeys and lifecycle marketing, her team’s programs have converted thousands of emails into customers, generating $20M+ in recent years. In 2018, she led a site-wide campaign for Cyber Monday, resulting in the highest day for orders and revenue in Vitacost.com’s 25-year history. Jennifer was also the first Vitacost.com employee to win the Progressive Grocer’s “Top Women in Grocery” Rising Star award in 2016.

Prior to Vitacost.com/Kroger, Jennifer held numerous email and direct marketing roles for B2B and B2C companies such as CBS Interactive and CBS Sports. Jennifer graduated from the University of South Florida with a degree in marketing.