eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Jennifer Wasik, VP of Marketing at Occasion Brands
Occasion Brands Logo

Jennifer Wasik


VP of Marketing
Occasion Brands

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Transform SEARCH & ACQUISITION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


2:30 PM Keynote Panel Discussion: New Tricks Of Breaking Through Digital Advertising

Customers are turning more to visual tactics versus text for discoverability when they search; images and video can create a journey of discoverability. With visual content being pushed as a top priority of the search changes, retailers should keep in mind immersive visual content that create stories. Learn from this panel how they are focusing on their digital and visual advertising strategies to attract customers…especially new ones:
• Targeting customers through YouTube based on Google searches
• What content is standing out, and what is just stale
• Ensuring you digital marketing is creative and informative to avoiding ad-blocking 
• Adjusting advertising based on generations targeted—how Millennials and Gen Z really differ

3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

Transform EMAIL & RETENTION Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

Transform CONTENT Summit - Monday, August 19th, 2019

Monday, August 19th, 2019


3:30 PM Cocktails & Conversations (Retailer-Only)

Grab a cold beer or a glass of wine and join your new peers during informal conversations organized by retail vertical. Kick off the evening right by meeting people with similar challenges and walk away with new ideas to take back to your office. 

Verticals include: 
• Apparel And Accessories 
Hosted By: Jennifer Wasik, VP of Marketing, Occasion Brands

• Mass Merchants and Discount Department Stores 
Hosted By: Craig Kapilow, Senior Director, Brand Partnerships & Integrated Marketing, Rue La La

• Beauty/Wellness/Fitness 
Hosted By: Brittany Capalbo, Senior Manager, Paid Acquisition, Clarins, Michelle Hadley, Manager, CRM & Data Analytics, The Body Shop

• Toys and Hobbies; Home Decor And Home Goods 
Hosted By: Fabio Marciano,Director, Digital Marketing, Benjamin Moore & Co, Lauren Abramson, Search Marketing Manager, Benjamin Moore & Co.
• Hard Goods (inclu. Consumer Electronics And Office Products)

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