Jenny Coates | eTail Boston

Jenny Coates

President Boathouse Sports
Jenny is known for driving growth through a people-first strategy. Whether executing a turnaround, a high-growth strategy, or preparing a brand for sale, her ability to recognize and develop talent gets results. Her career spans Enterprise and SMB brands and retailers - both privately owned and PE-backed - including Macy’s, Lancôme, and Martha Stewart Living. She now brings that expertise to Boathouse, where she’s revitalizing a beloved, made-in-the-USA legacy apparel brand. With an MBA and over two decades of experience in retail and CPG, Jenny has demonstrated exceptional versatility, seamlessly transitioning across industries and companies of all sizes, from large public firms to small private enterprises. Her expertise spans Amazon, omnichannel retail, clubs, TV, DTC, grocery, and beyond. She’s a strategic thinker who knows how to rally a team - a player-coach who rolls up her sleeves when needed and always celebrates the wins as a team effort. Her leadership spans sales, marketing, planning, and operations, with a track record of managing everything from analytics to customer service, all while holding full P&L responsibility. Beyond her professional achievements, Jenny is a self-described mediocre but enthusiastic banjo player and a student of the Irish language. Go raibh maith agat as do léamh. Bímis i dteagmháil!

Main Day Two: Wednesday, August 13

11:00 AM Keynote Panel Discussion: The Traditional Marketing Funnel is Dead, Long Live the Funnel! Following New Non-Linear Customer Journey

The traditional marketing funnel, with its linear progression from awareness to purchase, no longer reflects the realities of today’s complex consumer behavior. Modern customer journeys are dynamic and non-linear, with individuals jumping between stages, influenced by multiple touchpoints across channels. This keynote panel will explore how marketers can adapt to this evolving landscape by embracing new models, such as the customer journey map or flywheel, to better engage audiences, foster loyalty, and drive sustainable growth in an increasingly fragmented digital world. Expect to hear about how marketers are:

  • Leveraging AI algorithms to analyze customer data, enabling personalized product recommendations and enhancing the shopping experience
  • Implementing AI-driven chatbots and virtual assistants to provide tailored customer service, improving engagement and satisfaction.
  • Utilizing predictive analytics to anticipate customer needs and preferences, allowing for proactive marketing and targeted promotions
  • Integrating augmented reality tools for virtual try-ons, creating immersive shopping experiences that foster deeper connections with customers

Check out the incredible speaker line-up to see who will be joining Jenny.

Download The Latest Agenda