Jessica Serrano

Head Of Marketing DIG

Thursday, August 14

10:35 AM Keynote: Transforming Customer Engagement with AI-Powered Chatbots

AI-powered chatbots are revolutionizing customer engagement in e-commerce by delivering instant, personalized support and tailored product recommendations across digital touchpoints, driving both satisfaction and sales. This keynote with Jessica Serrano and her vendor partners from BeHeard will explore how leading brands leverage conversational AI to streamline service, boost conversions, and foster loyalty through seamless, human-like interactions available 24/7. Expect to here how Jessica and her team were able to:

  • Leveraging AI-powered chatbots to offer immediate, personalized customer assistance at any time of day
  • Utilizing machine learning algorithms to refine chatbot interactions, adapting to customer behavior and feedback for enhanced performance.
  • Employing natural language understanding to facilitate more conversational and accurate exchanges, making interactions feel more personal
  • Fostering greater customer satisfaction and retention through proactive engagement and effective problem-solving capabilities

Check out the incredible speaker line-up to see who will be joining Jessica.

Download The Latest Agenda