As Senior Manager of Digital Acquisition at Plow & Hearth, LLC., Jessica oversees all online acquisition efforts for the Madison retail brands to include Plow & Hearth, HearthSong, Magic Cabin, Wind & Weather, ProblemSolvers and Reuseit.com.

Jessica has over 13 years’ digital acquisition experience in helping corporations such as Plow & Hearth, WillowTree Apps, Merkle, Genworth Financial & Anthem Blue Cross and Blue Shield use digital acquisition efforts to drive online visibility and quality leads.

As the Senior Lead of Digital Acquisition for Plow & Hearth, Jessica is responsible for each retail brand's paid search, shopping datafeeds, remarketing and SEO efforts, as well as affiliate programs, marketplace expansion and CSE management.