By leveraging data analytics and AI, brands can now deliver tailored experiences across every touchpoint—from discovery to post-purchase engagement—while maintaining relevance for millions of customers. This fireside chat will explore actionable strategies to harness real-time insights, optimize cross-channel interactions, and transform fragmented journeys into cohesive, value-driven experiences. Our speaker will discuss: 

• Collecting and analyzing customer data at each touchpoint to build comprehensive, personalized profiles
• Using real-time insights to deliver tailored content and offers throughout the customer journey
• Leveraging AI and automation to scale personalization efforts without sacrificing quality
• Continuously refining your strategies by testing and optimizing personalized experiences based on customer feedback

How does a century-old brand not just stay relevant, but get younger and resonate across generations? In this fireside chat, you’ll hear from Melissa Worth, SVP Americas at New Balance, as she shares how the in-demand, premium athletic brand is sprinting into the future of retail with a vision that fuses heritage and innovation. As New Balance races towards its goal of becoming a $10 billion global brand, Melissa will share insights from the private company’s authentic and impactful retail growth in the Americas—one that’s deeply rooted in purpose, driven by community, and powered by a next-gen omnichannel strategy. Expect to hear more about:

• Winning the hearts and minds of Gen Alpha, Gen Z, Millennials, and beyond: forging meaningful partnerships with iconic athletes and creators to build connections where it counts
• Harnessing the strength of retail partnerships: understanding how trusted collaborators, wholesale partners, and savvy distribution strategies continue to fuel growth, reach, and momentum
• Staying true to brand DNA: remaining rooted in heritage and a purpose-led culture while fearlessly innovating to meet the expectations of tomorrow’s consumer in a fast-moving retail landscape