eTail Boston 2024

August 12 - 15, 2024

Boston Marriott Copley Place, MA

Jill Smith

Director, Marketing Victoria’s Secret

Main Day One: Tuesday, August 13, 2024

10:05 AM Keynote Panel Discussion: Storyselling: Tips For Building A Compelling, Authentic and Engaging Brand Story

Storytelling is such a buzzword right now, but how are you really differentiating with your brand content strategy? Discover how to captivate your audience, build emotional connections, and drive brand loyalty through the power of storytelling with insights from LALO, Bombas and VS. Expect to hear more about: 

  • Using narratives to build lasting connections with your community 
  • Crafting authentic, relatable stories to help create a sense of belonging and encourage active participation 
  • Leveraging storytelling to achieve remarkable business growth

Check out the incredible speaker line-up to see who will be joining Jill.

Download The Latest Agenda