eTail Boston 2019
August 19 - 22, 2019
The Sheraton, Boston
Jim Krall
Sr. Director, Omnichannel & Digital Marketing
Aaron's
Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019
Wednesday, August 21st, 2019
4:30 PM eTail Tonight: War Room Stories Of Re-Platforming
Before you make the move to replatform, learn the “war room stories” of these executives as to what are the features and functions you need to have to succeed:
• How to keep up with new platform releases and updates to ensure there are no holes
• Planning the re-platforming move in a tactical way
o Collaborating with Search teams to prepare for a new URL structure
• Ensuring support and troubleshooting for sales flows are not underestimated at re-launch
• Managing C-suite expectations as there may not be an instant boost
