eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

Jim Lyski, CMO at CarMax
CarMax Logo

Jim Lyski


CMO
CarMax

Check out the incredible speaker line-up to see who will be joining Jim.

Download The Latest Agenda

Day 3: Retail Disruption And The Future Of eCommerce - Thursday, August 22nd, 2019

Thursday, August 22nd, 2019


9:55 AM Keynote: CarMax Goes All-In On Omni-Channel: Building, Scaling And Deploying With Speed

CarMax, a high-integrity customer experience brand known for disrupting the automotive industry, is tackling a new challenge: empowering customers to buy a car on their terms – whether that’s from home, in store, or a seamless combination of both – all while providing the on-demand expertise needed during this complex customer journey. In just 18 months, CarMax is transitioning from a 200+ store brick and mortar brand to a full omni-channel retailer complete with home delivery. This has sparked major shifts for the company’s employees, customers and the industry. 
This discussion will address:
• The Silicon Valley product innovation approach behind this new experience and key lessons learned when applying it to CarMax’s retail model 
• Leveraging data, technology-driven personalization and a new CRM enterprise platform to seamlessly bridge physical and digital 
• How the company approached building, scaling and deploying with speed

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