For more than 20 years, Jim Lyski has led brand management,
marketing strategy and enterprise analytics for national consumer and B2B
brands. Jim serves as CMO and executive vice president of CarMax, the nation’s
largest retailer of used cars, and leads the company’s product and marketing
functions. In 2017, Jim was recognized as one of the top 50 CMOS in retail by
Hot Topics and Syniverse.
Prior to joining CarMax, Jim served as CMO for The Scotts Miracle-Gro
Company, where he led all brand responsibilities, including global innovation,
product development, advertising, packaging, and pricing. Prior to Scotts,
Jim was CMO at Nationwide Mutual Insurance Company, responsible for corporate
strategy and marketing, brand management, advertising, and communications. In
addition, Jim has held marketing leadership positions at Cigna Healthcare Inc.
and FedEx Corporation. Jim received his MBA in Marketing and BS in
Journalism and Advertising from the University of Oregon. He serves as a
trustee for the Wexner Center Foundation.
Check out the incredible speaker line-up to see who will be joining Jim.
*Processing your payment may take a moment. Please click submit payment only once, and do not refresh this page. Doing so may result in your credit card being charged more than once.