J.J. Camara is the Senior Director of Digital Product Creation at Tapestry Inc., where she leads a team of digital artists and artisans who create compelling and precise pretotypes, digital twins and 3D print protypes. Her team supports Tapestry's house of brands: Coach, Kate Spade and Stuart Weitman, by bringing product concepts to life through cutting-edge digital craftsmanship. As part of the Product Development team, J.J. is transforming how products are created, made and sold. She champions the power of Digital Product Creation to drive innovation, accelerate decision-making, and foster collaboration across the enterprise. In addition to her leadership role, J.J. serves as a Digital Influencer within Tapestry. She advocates for the adoption of DPC technologies forging internal and external partnerships to pioneer new ways of working that enable the brands to operate at future-speed.