J.J. Camara | eTail Boston

J.J. Camara

Senior Director, Digital Product Creation Tapestry

Main Day Two: Wednesday, August 13

4:10 PM Track B: Panel Discussion: Producing Content at Scale: Amplifying Your Brand Reach to Cut Through the Noise

With audiences consuming content across multiple platforms—social media, blogs, and video channels—effective content strategies must balance quality with quantity, leveraging tools like AI-driven workflows and social media amplification to maximize visibility. This panel will explore actionable strategies for scaling content production while maintaining brand consistency and relevance, ensuring that your message resonates with diverse audiences and drives meaningful engagement. Panelists will discuss:


  • Developing a streamlined content creation process to produce high-quality material efficiently.
  • Leveraging data-driven insights to tailor content that resonates with target audiences.
  • Utilizing automation & AI tools to enhance distribution and maximize reach across multiple channels
  • Fostering collaboration among creative teams to ensure diverse perspectives and innovative ideas

Check out the incredible speaker line-up to see who will be joining J.J..

Download The Latest Agenda