Jodi M. Sittig is a seasoned marketing and brand strategist based in Boston, Massachusetts, currently serving as an advisor at Evelyn & Bobbie, the Portland based intimate apparel brand committed to delivering comfort, inclusivity, and elegant design to real women. Previously, Jodi was the Chief Marketing Officer where in her role, she led the company’s global marketing and e commerce strategy, driving brand awareness and accelerating growth across digital, direct to consumer, and wholesale channels. With over 20 years of experience spanning iconic consumer and apparel brands, Jodi has held strategic leadership roles at companies including Nike, Converse, and Spanx—where she served in senior positions such as Global Brand Director, Vice President of Marketing, and Vice President of Global Brand Management. In these roles, she built and revitalized brand identities, orchestrated data driven campaigns, and scaled global consumer engagement. Jodi is known for her collaborative, emotionally intelligent leadership style that empowers people to think boldly, act with clarity, and lead with heart. She believes that great marketing teams are built on a foundation of trust, transparency, and creative courage—and that brand storytelling must begin from within. Her leadership philosophy centers around nurturing purpose-driven teams, aligning vision with execution, and championing diverse perspectives that challenge the status quo. At Evelyn & Bobbie, Jodi partnered closely with agency teams and internal stakeholders to redefine the bra wear experience. Her work reflects a dedication to purpose led marketing that honors the brand’s heritage of innovation and empowerment—values inspired by the legacy of the company's namesakes and built upon a foundation of product function, aesthetic elegance, and equitable representation. With a career characterized by shaping progressive marketing strategies at beloved brands and a proven ability to elevate cultural impact through storytelling and innovation, Jodi M. Sittig continues to drive momentum for brands as a consultant and advisor.