Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.
Check out the incredible speaker line-up to see who will be joining Joe.
Today’s customers are seeking authentic brand values and experience, and want to feel a connection to the brands that they shop. Hear how three different retailers are approaching digital messaging showcasing their brand values to engage their customers and drive loyalty:
• You can’t be everything to everyone: crafting the best value prop for your most valuable customers
• Ensuring a unique hook driven by fresh customer insights to get your customers shopping across channels
• Building the omni-capabilities to allow the customer to get what they need from any channel—and communicating with the customer the benefits behind it
• Providing content and experience to back up category expertise: the technology and touchpoints to execute informed decisions and buys
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