John Andrews

Co-Founder & CEO Cimulate

John Andrews is Co-Founder and CEO of Cimulate, an AI-native commerce platform that uses large language models to power context-aware search, recommendations, and conversational shopping. A seasoned tech executive, he was previously the CEO of Celect, a retail analytics company acquired by Nike, where he became VP of Product Management in Demand & Supply Management. Earlier, he led product and marketing at Endeca, continuing in product strategy at Oracle Commerce post-acquisition. John began his career at Deloitte Consulting and holds a B.A. from Boston College and an M.B.A. from Harvard Business School. He brings deep commerce expertise and a passion for innovation.