Since John joined Burton in 1997, he has held positions in almost every facet of the company, from customer service, product development and sales to executive roles overseeing the product departments. In 2016, John was promoted from Chief Product Officer to the role of President. During his nearly three-year tenure as Burton’s President, John positioned the company for financial success by navigating Burton through an extremely challenging retail landscape and increasing efforts around direct-to-consumer opportunities.
Together, Donna and John have proven to be strong leadership partners, overseeing a very successful 2018 for Burton with the company paying out 100% of its profit-sharing bonus and achieving its leanest inventory position in over a decade. As a result of their joint successes, Burton officially announced that John would step up to share the CEO role with Burton Co-Owner Donna Carpenter beginning in October 2018. The new Co-CEO structure was a natural evolution for Donna and John who have run Burton in partnership since late 2015.
As co-leader of the company that Jake and Donna founded, John’s primary goal is respecting the heritage, sport and brand they’ve built over the past 40-plus years while positioning Burton for success for the next 40 years and beyond. To accomplish this, John works with the global executive team to develop and execute the company’s strategic priorities. He also continues to oversee the day-to-day operations of Burton, including product, marketing, operations, finance and international divisions.
Check out the incredible speaker line-up to see who will be joining John.
Today’s customers are seeking authentic brand values and experience, and want to feel a connection to the brands that they shop. Hear how three different retailers are approaching digital messaging showcasing their brand values to engage their customers and drive loyalty:
• You can’t be everything to everyone: crafting the best value prop for your most valuable customers
• Ensuring a unique hook driven by fresh customer insights to get your customers shopping across channels
• Building the omni-capabilities to allow the customer to get what they need from any channel—and communicating with the customer the benefits behind it
• Providing content and experience to back up category expertise: the technology and touchpoints to execute informed decisions and buys
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