Managing Director International Tito’s Handmade Vodka
John McDonnell has launched and marketed a number of successful global spirits brands and is highly regarded as a leader in his industry. In addition to helping Patrón become the world’s #1 tequila brand in retail value, John is widely credited for having established the ultra-premium tequila category around the world. Most recently, as Managing Director, International for Tito’s Handmade Vodka, John has been leading the spectacular global expansion of the brand – growing in five years from only a few international locations to 145 countries today, with more to come. Although he’s a global road warrior, he’s Boston-based.
He is a smart but down-to-earth exec who’s extremely effective at making an authentic audience “connection” for audiences as diverse as The Wall Street Journal, American Express, even the Boston Celtics. He gave a very well-received TEDx talk at Suffolk University. John is available for booking as a Guest Speaker and will custom-tailor his presentations to a desired message, audience and/or meeting theme. He has been featured on Bloomberg Radio, CNBC in Singapore, Hong Kong, China and New York City as well as the Fox Business Network.
Transform CONTENT Summit - Monday, August 19th, 2019
Beverage alcohol is one of most enduring of human pleasures. We still have the remains of earthenware vessels, created 9,000 years for storing fermented beverages. How is this ancient part of human existence now being successfully sold today, using eTailing techniques around the world? John McDonnell, global leader in the spirits industry, will share real observations and learnings from his years at Patrón Spirits and now as Managing Director International, Tito’s Handmade Vodka.
• How a brand’s authentic, experience-based identity can provide “high touch” impact that people appreciate in a “high tech” world
• Using digital communications for delivery convenience & heightened sales
• Adjusting eTail communications & experiences from one culture to another
Check out the incredible speaker line-up to see who will be joining John.
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