John McKinney | eTail Boston

John McKinney

Head of Digital & Customer Debenhams Group

John McKinney is a seasoned retail and commercial leader with a proven track record of driving operational excellence, leading high-performing teams, and delivering sustained business growth. With years of experience in senior roles across major retail brands, John specializes in building strategies that elevate customer experience, streamline operations, and enhance profitability. Known for his calm leadership and data-driven approach, he thrives in fast-paced environments and complex challenges. John is passionate about mentoring future leaders and shaping resilient, agile teams ready to meet the evolving demands of retail.

Pre-Summit Day, Monday, August 11: Search & Performance Marketing Summit

3:30 PM SEARCH: Panel Discussion Your Cross-Channel Attribution Strategy: Measuring Performance Marketing Effectiveness

Understanding the effectiveness of performance marketing in today’s multi-channel world requires a robust cross-channel attribution strategy. As customers interact with brands across diverse touchpoints—social media, email, paid ads, and more—measuring which channels truly drive conversions has become both a challenge and an opportunity. This panel will explore advanced attribution models, actionable strategies, and the latest tools to help marketers accurately measure performance, allocate budgets effectively, and maximize ROI. Expect to hear about: 

  • Tracking multi-touch interactions to understand the full customer journey across paid, organic, and owned channels 
  • Analyzing incremental value from different touchpoints to optimize media spend and maximize ROI 
  • Leveraging advanced analytics and AI to gain deeper insights into cross-channel performance and user behavior 
  • Aligning KPIs across channels to ensure consistent measurement and performance benchmarks 
  • Optimizing budget allocation based on performance insights from attribution models to drive more efficient marketing

Main Day One: Tuesday, August 12

10:15 AM Keynote Panel Discussion: Brand Meets Bottom Line: The Ultimate Marketing Mashup

In today's competitive marketplace, the intersection of brand identity and financial performance is more critical than ever. Effective branding can significantly impact a company's bottom line by enhancing marketing ROI, driving sales effectiveness, and fostering customer loyalty. This keynote panel will explore the strategic integration of branding and financial goals, discussing how marketers can leverage brand strength to drive revenue growth, improve profitability, and ultimately achieve sustainable business success. Expect to hear panelists discuss: 

  • Bringing budgets and creative together for both brand and performance marketing
  • Determining how the two can play off each other and fuel each other
  • Finding an agency partner that will do both to save money given rising ad costs and optimize your efforts
  • Creating integrated marketing strategies that leverage the strengths of both disciplines

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda