John McKinney is a seasoned retail and commercial leader with a proven track record of driving operational excellence, leading high-performing teams, and delivering sustained business growth. With years of experience in senior roles across major retail brands, John specializes in building strategies that elevate customer experience, streamline operations, and enhance profitability. Known for his calm leadership and data-driven approach, he thrives in fast-paced environments and complex challenges. John is passionate about mentoring future leaders and shaping resilient, agile teams ready to meet the evolving demands of retail.
Understanding the effectiveness of performance marketing in today’s multi-channel world requires a robust cross-channel attribution strategy. As customers interact with brands across diverse touchpoints—social media, email, paid ads, and more—measuring which channels truly drive conversions has become both a challenge and an opportunity. This panel will explore advanced attribution models, actionable strategies, and the latest tools to help marketers accurately measure performance, allocate budgets effectively, and maximize ROI. Expect to hear about:
In today's competitive marketplace, the intersection of brand identity and financial performance is more critical than ever. Effective branding can significantly impact a company's bottom line by enhancing marketing ROI, driving sales effectiveness, and fostering customer loyalty. This keynote panel will explore the strategic integration of branding and financial goals, discussing how marketers can leverage brand strength to drive revenue growth, improve profitability, and ultimately achieve sustainable business success. Expect to hear panelists discuss:
Check out the incredible speaker line-up to see who will be joining John.
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