Jon leads the Marketing Department for Airhead Sports Group, an outdoor sporting goods company headquartered in Denver, Colorado which owns Yukon Charlie’s, Sportsstuff, and its anchor watersports brand, Airhead. Capturing the heart of candid and carefree, Airhead delivers season after season of family fun and a lifetime of memories on the water.
A data-driven marketer with over a decade of demonstrated success, his career is comprised of multiple industries and a portfolio of brands that include Cabela’s, Eli Lilly & Company, DowAgro Sciences, and a consultant on both congressional and gubernatorial campaigns. His pronounced familiarity with the entertainment and outdoor industries has led him to be a Brand Ambassador for Columbia Sportswear, Super Bowl 46, Broadway Across America, and a staple contributor to Backpacker Magazine.
In a past life, Jon served as an Entertainment TV Host, starred in Walmart commercials, and was on several episodes of Parks and Rec. He enjoys snowboarding, hiking camping, and is a strong believer that quoting movies should be considered a second language.
Transform CONTENT Summit - Monday, August 19th, 2019
Today’s consumer is plugged in and zoned out and need a constant influx of entertainment. For retailers, video education is paramount to sell product—but if it can be educational and entertaining, consumers will spread the word of your product for you. These digital leaders present:
• Creating stories and showcasing detail and brand lifestyle in a captivating way
• Video creation: which video platforms(YouTube, Instagram, SnapChat) are appropriate for your product for advertising and social commerce
• Building mini-studios in-house and using smart phones to quickly build low cost but beautiful videos
• Marketing and re-purposing your video across all social platforms to enhance SEO and virality
Check out the incredible speaker line-up to see who will be joining Jon.
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