Jon Lorenzini

Vice President of Marketing Science & Product Marketing LiftLab

Jon Lorenzini, affectionately known as JLo, is an accomplished marketing science and product marketing innovator, and is the Vice President of Marketing Science & Product Marketing at LiftLab, the premier experimentation backed, marketing analytics & optimization platform. Jon leads a team dedicated to conducting rigorous media experiments for our clients to ensure that every recommendation is grounded in empirical evidence. Jon leads by merging creativity with scientific rigor, helping LiftLab and all of our clients stay at the forefront of marketing innovation.

Jon’s career journey has led to a wide range of experiences, including Google, Facebook, and Snap Inc., that provide a deep understanding of the cross-channel impact on the purchase funnel and consumer behavior. Curve Your Enthusiasm’s host and the founder of Meetup.com’s Advertising and Marketing Analytics group, Jon is an entertaining speaker who brings his knowledge, jokes, and experience to connect with all his listeners. Jon is an influential leader in advertising and marketing analytics.