Jordan Ste. Marie
AVP, Digital Engagement Strategy, Marketing Growth Organization AT&T
Jordan Ste. Marie is a digital and eCommerce leader with a proven track record of driving transformational business change through strategic, data-driven approaches. As AVP of Digital Engagement Strategy at AT&T, he oversees traffic, homepage, and upper funnel digital strategy while championing customer growth and engagement initiatives.
Jordan's career includes senior leadership roles at Walmart (Sam’s Club), Keurig Dr Pepper and General Electric, where he honed his expertise in digital innovation, eCommerce strategy, advanced analytics, and omnichannel marketing. His diverse experience equips him with unique insights into connecting brands with consumers in today’s dynamic digital landscape.
He earned an MBA from the University of Virginia’s Darden School of Business and a BA in Economics from the University of Michigan. Jordan lives in Frisco, TX, with his wife and two young sons.
Main Day One: Tuesday, August 12
4:15 PM Track A: Panel Discussion: Crafting Agile, Enhanced Web Experiences to Optimize the Customer Journey
Crafting agile and enhanced web experiences is crucial for optimizing the customer journey and driving business success. By leveraging cutting-edge technologies and data-driven insights, businesses can create seamless, personalized interactions that resonate with diverse customer needs and preferences. This panel discussion will explore strategies for building adaptable web experiences that foster engagement, conversion, and loyalty across evolving digital touchpoints. Expect to hear about:
- Delivering dynamic customer experiences while continuously testing new features
- Establishing a flexible platform that adapts quickly to evolving needs
- Integrating essential tools like A/B testing into your revamped platform
- Implementing efficient testing strategies to drive ongoing site improvements
Check out the incredible speaker line-up to see who will be joining Jordan.
Download The Latest Agenda