Today, most websites are dead: they're static, unpersonalized, and take a great deal of human effort to optimize. This is changing in the age of AI. In this presentation you'll learn about tactics that you can use to optimize your website, driving more conversions and revenue with far less effort.

Learning objectives:

• Implementing an AI-driven conversion rate optimization strategy with little effort
• Personalizing your website content with paid ads visitors come from without the headache
• Leveraging AI to create dynamic content that adapts to visitor behavior in real-time
• Building a data-driven optimization framework that continuously improves without constant oversight