All of your personalized marketing efforts are wasted if a customer comes to your website and finds a generic experience. Especially when they are searching for something specific. Join this panel to hear how top retailers are integrating searchandizing into their websites to deliver more relevant product recommendations. Expect to hear about how they are:

• Optimizing search algorithms to provide personalized suggestions.
• Using data insights to enhance product visibility and drive higher conversion rates.
• Implementing filters and sorting options that allow customers to quickly find what they’re looking for.
• Continuously testing and refining search results to improve accuracy and customer satisfaction.

The creator economy is constantly evolving and how retailers partner with influencers needs to evolve alongside of it. Developing long term relationships with influencers is key in this era of authenticity but that is easier said than done. Join this panel as our group of panelists talks through how they are approaching influencer marketing and how they are:

• Cultivating long-term partnerships with influencers to enhance authenticity and deepen audience connections, driving brand loyalty.
• Leveraging nano-influencers to tap into highly engaged communities, maximizing relatable recommendations that boost conversion rates.
• Ensuring accountability by requiring influencers to disclose partnerships and follow ethical marketing practices, reinforcing consumer trust.
• Integrating shoppable content into your influencer campaigns to create seamless shopping experiences on social media, driving immediate sales.

With up to 90% of website visitors remaining anonymous, personalizing their experiences is critical for converting untapped audiences into loyal customers. By leveraging privacy-compliant behavioral data—such as browsing patterns, cart activity, and session intent—brands can deliver tailored content, product recommendations, and offers without requiring personal identifiers. This fireside chat will explore strategies to bridge the anonymity gap, balancing relevance with ethical data practices to drive engagement and reduce bounce rates. Expect to hear how Nate Turk at Torrid is:

• Utilizing targeted content and offers to capture interest and encourage engagement.
• Implementing user-friendly navigation and streamlined checkout processes.
• Using retargeting strategies to maintain visibility and re-engage interested users.
• Leveraging customer reviews and testimonials to build trust and credibility