Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase

Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.

Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.

Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity

Table 2: Topic: TBD

Moderator: Executive, My Biz Niche

Table 3: AI Eats Search: Keeping Your Brand Visible Through Community Content

As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible - when brands create content that’s worth being cited by AI systems.

LLMs increasingly prioritize unique, experience-based content - not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.

In this session, we’ll explore how your your brand community can become a powerful source of content that:

• Keeps your PDPs relevant and discoverable in AI Overviews,
• Reflects real use cases and buyer questions,
• And builds trust at key decision points

We’ll share tactical insights and live examples from customers like Dynafit, Canyon, STIHL and Atomic - showing how Community Content drives performance across AI search, product discovery, and conversion.

Moderator: Jutta Stienen, VP Marketing, GUURU Solutions

Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase

Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.

Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.

Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity

Table 2: Topic: TBD

Moderator: Executive, My Biz Niche

Table 3: AI Eats Search: Keeping Your Brand Visible Through Community Content

As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible - when brands create content that’s worth being cited by AI systems.

LLMs increasingly prioritize unique, experience-based content - not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.

In this session, we’ll explore how your your brand community can become a powerful source of content that:

• Keeps your PDPs relevant and discoverable in AI Overviews,
• Reflects real use cases and buyer questions,
• And builds trust at key decision points

We’ll share tactical insights and live examples from customers like Dynafit, Canyon, STIHL and Atomic - showing how Community Content drives performance across AI search, product discovery, and conversion.

Moderator: Jutta Stienen, VP Marketing, GUURU Solutions

Table 1: Winning the Modern Retail Buyer: Performance Marketing Across the Path to Purchase

Today’s retail buyers–especially Millennials and Gen Z–are savvy, selective, and navigating an increasingly complex digital path to purchase. To influence their decisions and drive measurable results, retailers must show up across the channels that matter most.

Join us as we explore how to strategically leverage performance-driven tactics–like influencer marketing, product search, commerce content, and emerging platforms such as Buy Now Pay Later (BNPL)--to engage the next generation of shoppers and guide them from discovery to purchase.

Moderator: Aubrey Gutierrez, Partnerships Manager, Connexity

Table 2: Topic: TBD

Moderator: Executive, My Biz Niche

Table 3:AI Eats Search: Keeping Your Brand Visible Through Community Content

As large language models (LLMs) reshape how people discover products, brands face a growing challenge: losing traffic to AI Overviews and zero-click experiences. But even in this new search landscape, visibility is still possible - when brands create content that’s worth being cited by AI systems.

LLMs increasingly prioritize unique, experience-based content - not just specs or marketing copy. Shoppers today expect real answers, often phrased as specific, conversational questions. The brands that stay visible are those who deliver credible, structured, and human-authored insights.

In this session, we’ll explore how your your brand community can become a powerful source of content that:

• Keeps your PDPs relevant and discoverable in AI Overviews,
• Reflects real use cases and buyer questions,
• And builds trust at key decision points

We’ll share tactical insights and live examples from customers like Dynafit, Canyon, STIHL and Atomic - showing how Community Content drives performance across AI search, product discovery, and conversion.

Moderator: Jutta Stienen, VP Marketing, GUURU Solutions