As ecommerce continues to grow and evolve, building the right organizational structure is critical for driving efficiency, innovation, and scalability. From leadership roles like the Director of Ecommerce to specialized teams in marketing, IT, inventory management, and customer service, today’s ecommerce org chart must be tailored to meet the demands of a fast-paced digital marketplace. This keynote panel will explore what a modern ecommerce organization looks like in 2025, highlighting key roles, team structures, and strategies for aligning resources to achieve sustainable growth and operational excellence. Panelists will discuss: 

• Establishing a flexible organizational structure that balances flat and hierarchical approaches, allowing for agile decision-making and clear role responsibilities
• Creating key departments including management, development, marketing, operations, customer support, and inventory management to ensure comprehensive business coverage
• Prioritizing cross-functional collaboration, with teams like marketing, sales, and operations working closely to optimize the customer journey and business performance
• Designing a scalable team structure that can adapt to business growth, starting with core roles and expanding departments as the e-commerce operation develops

Pick A Table, Bring Your Challenges, Get Solutions (And A Drink!)

Table 1: Toastmasters: Developing the Public Speaking Skillset to Promote Your Personal Brand

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Table 2: Crafting Your Personal Brand: Strategies for Authenticity and Visibility

Host: Jake Karls, Co-Founder & Rainmaker, Mid-Day Squares

Table 3: Mastering the Art & Science of Personalization

Host:  Elyse Propis, Vice President, Growth Strategy, Wonder

Table 4:  eCommerce Teams of the Future

Host: Kacey Sharrett, Former Head of Global Direct to Consumer, GoPro

Table 5: TBD

Host: Sarah Snudden, Head of JDE US Consumer Insights, JDE Peet’s

Table 6: Exploring International Growth Amidst Global Economic Challenges

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Table 7: Crowd-Powered Commerce: The Magic of Social Proof

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