Karen Schnelwar

Karen Schnelwar

SVP, Brand Strategy & Marketing Bradshaw Home
Karen Schnelwar

Tuesday, August 11

2:30 PM Track E: C-Suite Retreat Panel & Roundtables

At eTail’s C-Suite Retreat, you will be surrounded by senior level retail peers who want to meet for open innovation. Hear a keynote panel discussion followed by interactive roundtables where executives can exercise their minds, build a brain-trust, and leverage those who truly have their pulse on the future of retail. Together, discuss retail’s current environment, and where you think areas of growth (or decline!) may be. Validate your ideas. Inspire others. Discover partnering opportunities. Get an “outside-in” unique point of view to discover diverse thinking that can transform your mindset—for both you and your business.

5:00 PM Track B: Panel: The New Era of Storytelling: How Content and Creativity Are Powering Brand Engagement

In today’s crowded digital landscape, content is no longer just marketing—it’s the heartbeat of brand identity and customer connection. This session explores how leading brands are combining data-driven insights with creative storytelling to craft meaningful experiences, inspire loyalty, and convert audiences into communities. From shortform storytelling to longterm creative strategy, discover how brands are redefining what it means to truly connect through content.

  • Exploring how brands are using authentic storytelling to deepen emotional connections and build lasting communities.
  • Blending content and creative strategy to engage audiences, strengthen loyalty, and drive measurable impact.
  • Experimenting with emerging formats—from short form video to immersive experiences—that transform how consumers connect with brands.
  • Balancing art and analytics to ensure storytelling stays both inspired and performance driven.

Check out the incredible speaker line-up to see who will be joining Karen.

Download The Latest Agenda