Kasey Wiese

Director, eCommerce Liberty Safe

Kasey Wiese is a data-driven marketing and eCommerce leader with a focus on digital strategy, customer experience, and performance optimization. Currently at Liberty Safe, she leads initiatives that bridge analytics, marketing, and technology to drive growth and improve customer journeys. With a background spanning digital marketing, UX, and data science, she brings a practical, results-oriented approach to scaling online businesses and unlocking actionable insights from data.

Tuesday, August 11

5:30 PM Track C: Panel: Finding the Right Balance of Art and Science When it Comes to Personalization

Effective personalization is part art, part science—it’s about knowing your audience while keeping the human touch. In this discussion, we’ll dive into how creativity and data can work together to create meaningful, ethical, and emotionally resonant experiences.

Exploring how blending creative intuition with data-driven insights can enhance personalized experiences across various industries
Discussing the importance of understanding user behavior and preferences to tailor products and services effectively while maintaining an emotional connection
Addressing the ethical implications of personalization, including privacy concerns and the potential for bias in data interpretation
Examining emerging technologies and methodologies that can further refine the balance between artistic expression and scientific analysis in personalization strategies

Check out the incredible speaker line-up to see who will be joining Kasey.

Download The Latest Agenda