Chief Digital & Technology Officer, EVP Barneys New York
Katherine Bahamonde Monasebian is
Chief Digital & Technology Officer and
Executive Vice President, Barneys New York. In her role, she oversees the
digital, e-commerce and information technology teams, and is focused on
delivering an end-to-end digital experience, building and executing the
company’s technology strategy, driving the e-commerce channel and capitalizing
on new growth opportunities.
Prior to joining Barneys New York, Katherine led e-commerce
and marketing at ALEX AND ANI and prior to that had an executive career marked
by accelerated business transformation and growth during pivotal points in
business evolution at global lifestyle brands C. Wonder, Juicy Couture and lululemon
athletica. This experience built on a strong strategic planning and finance
foundation established at large global corporations including PepsiCo and
Katherine earned her Masters of Business Administration from
Harvard Business School and her undergraduate degree from Harvard University,
graduating with honors.
Day 2: Digital Growth And New eCommerce Experiences - Wednesday, August 21st, 2019
Barneys New York is a leader in innovative fashion and retail experiences. With a legacy of discovering some of fashion’s biggest names, the globally renowned multi-channel retailer is dedicated to identifying the newest trends in luxury. This keynote will address Barneys’ continued growth, as it evolves as a creative venue for experiential retail, supported by rich editorial content, advanced data-driven personalization, and cross-channel collaborations like thedrop@barneys and The High End. Join Katherine as she discusses Barneys New York’s approach to marrying the online and physical retail experience, customer segmentation, and further expansion into key international markets.
Check out the incredible speaker line-up to see who will be joining Katherine.
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