DTC founders face relentless pressure to build scrappy startups into scalable engines while dodging pitfalls that doom 90% of ventures, from product-market misfires to cash burn marathons. Success demands battle-tested blueprints for customer obsession, lean experimentation, and adaptive leadership that sustains momentum through growth spurts and market shifts. In this keynote panel, proven DTC trailblazers reveal their playbooks for launching hits, cracking scale, and cementing long-term dominance in competitive ecommerce arenas.