eTail Boston 2019

August 19 - 22, 2019

The Sheraton, Boston

1.888.482.6012

Katie O'Brien, Head of Creative, Lifestyle Brands at Wayfair
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Katie O'Brien


Head of Creative, Lifestyle Brands
Wayfair

Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019

Tuesday, August 20th, 2019


2:40 PM Creative Director And Branding Panel: How Data Is Curating Content And Creative

The executives who oversee creative have the challenge of balancing a clear message with cutting-edge ideas. With so many entry points to connect with the customer, brands must be innovative yet disciplined; messages across channels need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss their experiential marketing tactics, curated by data:
•Bridging quantitative and qualitative data to build creative campaigns
•Ensuring data does not curb creative but enhances it
•How to trust the data to build automated creative campaigns—can you automate your creative vision?
•Catching the attention of your audience—analyzing what points of digital campaigns are the make or break points


Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda

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