Katie O’Brien serves as Head of Creative for Wayfair’s lifestyle brands Joss & Main, AllModern, Birch Lane, and Perigold. With nearly two decades of design-thinking, creative directing, and storytelling for brands that span every industry, Katie now reimagines experience marketing for the online shopper by setting the creative vision for each of Wayfair’s distinct lifestyle brands.
Prior to joining Wayfair, Katie spent six years developing brand experiences at FreemanXP as their vice president of Creative in San Francisco, partnering with clients and their customers to think big about their brand and worked with strategists and producers to bring those ideas to life in the live medium. Prior to FreemanXP, she developed award-winning integrated marketing campaigns at FleishmanHillard in Washington, DC. Katie has also worked alongside design visionary Bruce Mau to get event organizers to innovate, experiment, and accelerate the evolution of live media using the design-thinking methodology.
Day 1: Always On: Omni-Channel And The Connected Customer - Tuesday, August 20th, 2019
The executives who oversee creative have the challenge of balancing a clear message with cutting-edge ideas. With so many entry points to connect with the customer, brands must be innovative yet disciplined; messages across channels need to surprise and delight, inform and entertain—these panelists will do just the same as they discuss their experiential marketing tactics, curated by data:
•Bridging quantitative and qualitative data to build creative campaigns
•Ensuring data does not curb creative but enhances it
•How to trust the data to build automated creative campaigns—can you automate your creative vision?
•Catching the attention of your audience—analyzing what points of digital campaigns are the make or break points
Check out the incredible speaker line-up to see who will be joining Katie.
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