Kayla Castro | eTail Boston

Pre-Summit Day, Monday, August 11: Search & Performance Marketing Summit

Allocating digital marketing budgets efficiently amidst rising media costs and changing ROI metrics
Rethinking traditional and new media strategies to drive top-of-funnel growth in a multi-channel environment
Considering how retail media fits into your mix
Harnessing zero- and first-party data more effectively to enhance customer insights and targeting
Adapting platform strategies as customers interact across touchpoints throughout their journey
Redefining KPIs to reflect the shifting priorities and outcomes in a rapidly evolving media ecosystem

Check out the incredible speaker line-up to see who will be joining Kayla.