In the rapidly evolving landscape of digital marketing, staying ahead requires a dynamic approach to media planning and strategy. As we navigate 2025, emerging channels like connected TV, retail media networks, and AI-driven platforms are reshaping how brands connect with their audiences. This panel will explore how to optimize your media mix by embracing these innovations and testing new strategies to drive measurable results in an increasingly competitive market. Expect to hear about: 

• Allocating digital marketing budgets efficiently amidst rising media costs and changing ROI metrics 
• Rethinking traditional and new media strategies to drive top-of-funnel growth in a multi-channel environment  
• Considering how retail media fits into your mix  
• Harnessing zero- and first-party data more effectively to enhance customer insights and targeting 
• Adapting platform strategies as customers interact across touchpoints throughout their journey 
• Redefining KPIs to reflect the shifting priorities and outcomes in a rapidly evolving media ecosystem

Artificial intelligence is playing a pivotal role in transforming both eCommerce and digital marketing strategies. AI-driven solutions are enabling retailers to deliver personalized customer experiences, optimize operations, and drive growth through advanced analytics and automation. This keynote panel will explore the latest AI innovations in retail, from AI-powered personalization and predictive analytics to generative AI applications, discussing how these technologies are reshaping customer engagement, operational efficiency, and marketing effectiveness in 2025. Expect to hear about: 

• Enhancing customer experiences with personalization and predictive analytics
• Streamlining operations with AI-driven inventory and demand management
• Optimizing marketing with smarter targeting and real-time insights
• Exploring emerging AI technologies and addressing adoption challenges