Kristen Craft

GM Tortuga

Kristen Craft is GM at Tortuga Backpacks. She has a passion for mission-driven companies building exceptional products. With 20 years of experience in tech and digital marketing, she loves helping start-ups grow and succeed.

Kristen's past experience includes leadership roles at Tettra, Ovia Health, Wistia, Transparent Language, and Kaplan (WPO), as well as launching her own start-up, Brown Box Storage. She holds a BA from Brown University and graduate degrees in education and business from Harvard and MIT Sloan. Kristen resides in Somerville, MA with her husband and two children.