Kristen DiCorleto | eTail Boston

Kristen DiCorleto

Head of Marketing CVS Health

Main Day Two: Wednesday, August 13

4:10 PM Track A: Panel Discussion: Building the Value Prop for Your Retail Media Network

  • Leveraging first-party data to create targeted advertising opportunities, enabling brands to connect with relevant shoppers and enhance campaign effectiveness
  • Developing a clear monetization strategy that outlines pricing models and value propositions, making it easy for advertisers to understand the benefits of your retail media network
  • Ensuring seamless integration of advertising solutions across digital channels, providing a cohesive experience for both brands and consumers while enhancing the overall shopping journey
  • Implement robust measurement tools to track ad performance and ROI, allowing brands to optimize their campaigns based on actionable insights and improve future advertising strategies

Check out the incredible speaker line-up to see who will be joining Kristen.

Download The Latest Agenda